The audience for this movie are aged between 15-30, we know this because there is certain language used in the movie that a specific age group can relate to. However, this film is also aimed at the older generation to inform them how harsh and dangerous society can be.
The conventions appropriate to the chosen genre include specific clothing e.g. hoodies and baseball caps. Also throughout most of the trailer their is dark lighting, this could connote revenge or hate.
The audio in the background consists of music from the grime genre, this gives us an insight as to what type of characters will be featured in the film. The music is quite up beat and sets the mood and tone of the movie, which helps us understand what the movie will include.
The camera shots used in the trailer vary, as there are a mix of close ups, medium and long shots. The close ups show expression on the characters face, as a result we know how the character is feeling, which aids our knowledge about the film, as we get a picture of what the film is about.
The representations reveled in this trailer is that money is not a massive necessity, nor is revenge or violence. Representation of the youth today is portrayed in a negative way in this trailer as it outlines how teenagers behave and act.
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